Open to full-time marketing roles

I run the ads.
I design them too.

I'm Christian, a performance marketer. Six years running paid social for coaching, property and financial brands. I'm judged on cost per customer and the return on every pound spent. I lead marketing at Paul McFadden Wealth, reporting straight to the founder, and I still build the creative that runs inside my own campaigns.

See the numbers See the ads I built See the design work View CV
Marketing Manager at Paul McFadden Wealth Leads a cross-disciplinary marketing team Based in Glasgow Meta Blueprint certified Google Ads Search & Measurement certified
£1M+
Ad spend managed across accounts
9–26×
Return on ad spend on my flagship event campaign
6+
Years doing this, across marketing and design

What I do

The four things I'm asked to do most.

01
Paid social & performance media
I plan and run Meta and Google Ads campaigns from start to finish: targeting, budgets, creative testing and the reporting that shows whether it worked.
02
Funnels & landing pages
I build what the ad points to: landing pages, opt-in forms, webinar and event funnels, plus the email and CRM follow-up that runs after someone converts. A lot of campaigns are won or lost on this page.
03
Brand & campaign design
Print ads, social creative, logos, brand identity. Doing the strategy and the design myself saves back-and-forth and keeps a campaign looking consistent from brief to launch.
04
Marketing leadership
At Paul McFadden Wealth I own the annual strategy and budget and lead, hire, and develop the team behind it. For smaller businesses I've run the whole function solo, deciding where the budget goes and walking the founder through what's working and what isn't.

How I work

Every account I manage runs on the same five steps.

1

Set the target

I agree what a customer is worth and what I can pay to get one, before a single ad goes live.

You getA cost-per-customer target agreed up front
2

Build and track

Landing page, forms, the Meta pixel and Hyros, so every lead is followed from first click to sale, with CRM follow-up in GoHighLevel.

You getEvery lead tracked to a sale
3

Launch with structure

One campaign per offer. Interest, broad and retargeting audiences kept apart, and every ad named by audience and hook.

You getAn account that's easy to follow
4

Test creative first

Several hooks and formats per offer: static, testimonial, urgency. In one campaign two ads ran side by side, at £13.44 and £28.95 a lead. The budget followed the first.

You getData on which ad wins
5

Scale and report

I rebuild what works for the next city or audience and watch cost per result as spend grows.

You getA weekly report: spend, results, next move
Inside one of my accounts
Campaign Tax Webinar | Registrations
Ad sets Interest · Broad · Retargeting
Ad Int | Tax overpayment
Ad Brd | Lost profit
Ad Ret | Finish what you started
Working with people

I report straight to the founder and own the plan and the budget. I lead a small team across paid media, content, social, the website and email, and manage agency and vendor relationships.

Case Studies

Three recent campaigns from the accounts I manage, with spend and results taken from Ads Manager. I've left most client names out for privacy.

Flagship campaign Meta Ads, UK

In‑person event for Paul McFadden Wealth: 361 tickets sold from one campaign

361
Tickets sold
£155,946
Ad spend
£432
Cost per ticket
£7,000–£21,000
Programme price
60%
of attendees bought the programme
9–26×
Return on ad spend
What it returned

10% of ticket holders didn't show, which left 325 people in the room. 60% of them bought the programme: 195 sales at £7,000 to £21,000 each, and £1.4M to £4.1M in revenue from £155,946 of ad spend. Hyros tracks every lead from first click to sale, so I know which ads fill the room with buyers.

What I did next

I took the same funnel to more cities and tightened it on every run. On the latest run, clicks cost £0.29 at a 4.03% click-through rate, against £1.07 a click on this campaign. It sold 62 tickets at £334 each on £20,687.

Online coaching & education brand
Meta Ads, UK
£122,700
Total spend
£10.58
Cost per registration, best run
8.7M
Impressions delivered

I ran a recurring workshop launch alongside a webinar that sold straight to checkout, refining the funnel with each send. One launch pulled in 351 registrations at £10.58 each, and a later run of the webinar brought in 301 checkout starts at £22.14.

Property finance lead generation
Meta Ads, UK
£24,500
Combined spend, two accounts
£7.50
Blended cost per lead
3,240+
Leads generated

My original Bridge Finance funnel did the heavy lifting on volume: 2,430 website registrations at £3.42 each, with clicks at £0.60. Alongside it I ran a small auction finance campaign at £7.15 a lead.

See the campaigns behind this Express Mortgages
Low cost per registration
Bridge Finance, original
£3.42
per registration · 2,430 on £8,325 spend
A 3.59% click-through rate at £0.60 a click.
Low cost per lead
Auction Finance
£7.15
per lead · 57 leads on £408 spend
A 4.33% click-through rate at £0.79 a click on a small test budget.
Live events, repeated across the UK
Meta Ads, UK
£1M+
Combined spend, two accounts
£280–£440
Cost per ticket across cities
125M+
Impressions delivered

The flagship above is one city. This is the full run: the same one-day workshop funnel rebuilt for more than eight UK cities and kept running for close to two years, with cost per ticket staying between £280 and £440 across them. Alongside it I ran an evergreen virtual version, feeding the funnel at £18.91 a registration.

Google Ads Search & Measurement certified

The same method carries over to Google.

My case studies above are on Meta. I hold the Google Ads Search and Measurement certifications, and the way I run paid media applies directly: start from cost per customer instead of clicks, keep tracking clean so the platform learns from real sales, and test the offer and creative before touching bids.

Search

Capture people already looking. Keyword themes built around buying intent, tight match types, a negative keyword list from day one, and ad copy that reuses the hooks that already win on Meta.

Performance Max & YouTube

Feed the algorithm good creative. I already produce the images and video these campaigns run on, so asset groups and video ads don't wait on a designer.

Measurement

Conversion tracking and Google Analytics set up properly, plus the sales attribution I use at Paul McFadden Wealth, so Google and Meta get judged on the same cost per sale.

Ads I built, start to finish

A selection of the Facebook ads I've built for 6 brands. I've run a lot more campaigns than fit on one page, but these show the range. I wrote the copy, designed the creative and built the campaign. Tap any ad to read the full post as it ran.

Copywriting

The long post copy above each image, the headline on the creative and the call to action on the button.

Creative design

The graphics themselves: layout, type, photography and brand styling for each client.

Campaign build

Audience, budget, placements, tracking and launch inside the ad account, then optimising once it ran.

Paul McFadden
Your home could pay you back
Free guide downloads
Paul McFadden
You're paying more tax than you should on your rental property
Webinar registrations324 registrations · £27.04 each
Paul McFadden
Waiting another year could cost you more in tax
Webinar registrations324 registrations · £27.04 each
Paul McFadden
Big property investors aren't taxed the same way you are
Webinar registrations324 registrations · £27.04 each
Paul McFadden
Most landlords are unknowingly losing thousands a year
Webinar registrations324 registrations · £27.04 each
Paul McFadden
New to property investing? Worried about losing your savings?
Virtual event sign-ups
Paul McFadden
The 8 key fundamentals of property success
Virtual event sign-ups
PMW Property Academy
Property investing in Scotland is a different game
Webinar registrations
PMW Property Academy
Beginner to deal-ready in 5 days
Challenge sign-ups
PMW Property Academy
You do not need another property course
Challenge sign-ups
PMW Property Academy
Nobody stalls in property from a lack of knowledge
Challenge sign-ups
PMW Property Academy
Found the right property deal but not sure how to fund it?
Webinar registrations156 registrations · £17.08 each
McFadden Homes
Luxury meets everyday living
New-build enquiries
McFadden Homes
West End living without West End prices
New-build enquiries457 registrations · £19.33 each
McFadden Homes
What does £205,000 actually buy in Glasgow?
New-build enquiries
McFadden Homes
Designed for modern living
New-build enquiries
Scottish Property Buyers
How much is your home really worth?
Cash-offer leads119 leads · £13.44 each
Scottish Property Buyers
If holding on to your house is costing you more
Cash-offer leads71 leads · £28.95 each
Scottish Business Conference
Stop dreaming, start scaling
Ticket sales
Scottish Business Conference
World-class business insight comes to Glasgow
Ticket sales
Moah Media
Your competitor isn't better than you
Free guide downloads104 guide downloads · £15.24 each

The design side

All of this is client work: real estate, FMCG and brand identity. I post most of it under Comrade Kris Visuals if you want to see more.

Gold picture-frame concept social media post for a coastal residential development
Property
A social media post I designed for a coastal residential development
Social media post feature on a luxury superyacht listing for James Cubitt Development
Luxury & lifestyle
A social media post I designed for James Cubitt Development
Gifting campaign creative for a fragrance retailer
FMCG
Gifting campaign creative for a fragrance retailer
Logo mark for the Kube fashion collection
Brand identity
A logo mark I designed for an independent fashion collection
Carousel opener graphic on personal branding
Social content
A carousel opener on personal branding
Corporate content marketing illustration on client relationships
B2B content
An explainer graphic for a corporate content series

Tools I use daily

What's open on my screen most days: ad platforms, tracking, analytics and design software.

Meta Ads Manager
Google Ads
Google Analytics
Hotjar
Hyros logo
Hyros
Canva
Adobe Creative Suite
DaVinci Resolve
CapCut
Google Sheets
Excel
GoHighLevel
GoHighLevel
Zapier
Mailchimp

Brands I've worked with

A few of the businesses and teams I've run campaigns and design work for.

Paul McFadden Wealth
Express Mortgages
Moah Media
Gabadigital
Alexander Nelson Consulting
James Cubitt Facility Managers
Scottish Business Conference
Nest Property Marketing
Scottish Property Meet
Also contributed creative and paid social work to, through agency and freelance placements
BlackBerry
Nokia
Samsung
Budweiser

I'm Nigerian, based in Glasgow, Scotland. I've spent 10 years as a designer, under Comrade Kris Visuals, and six of those years also running marketing, now leading it at Paul McFadden Wealth. Most people only do one of those jobs. I do both, because an ad that's aimed at the right person but looks amateur gets scrolled past just as fast as one that looks great but nobody ever sees.

2026–present
Marketing Manager
Paul McFadden Wealth, Scotland
2024–2026
Marketing Executive
Paul McFadden Wealth, Scotland
2023–2024
Digital Designer & Marketing Specialist
Gabadigital, UAE
2021–2023
Digital Marketing Manager
Alexander Nelson Consulting, Nigeria
2022
Digital Marketing Intern
Nest Property Marketing, Scotland
2019–2021
Head of E-commerce
Pointek Limited, Nigeria

I've got an MSc in International Marketing & Management from Robert Gordon University, and a BSc in Economics underneath it, so the numbers side of a campaign isn't a foreign language to me. That's on top of my Meta Blueprint, Google Ads Search and Google Ads Measurement certifications.

What people I've worked with say

Recommendations from people I've worked with, taken from LinkedIn.

Recommendation, October 2026

“He has a great understanding of Meta advertising and is particularly strong when it comes to building, managing and optimising campaigns to get the best possible results.”

“Chris also has a really good balance of creativity and performance-focused thinking. He understands that great marketing is about more than just looking at the numbers, and he’s able to connect the creative and campaign performance sides really effectively. … I’d happily recommend Chris to any marketing team looking for someone who can combine strong paid social expertise with real creative thinking.”

Carlos Echanove Brand & Media Manager at MOAH Media. Worked with Christian on the same team.
Recommendation, October 2026

“He’s very good at what he does, but what I’ll remember most is the kind of leader he is.”

“He also has a really strong understanding of marketing. He sees the bigger picture, asks the right questions, and doesn’t believe in doing things just because ‘that’s what marketing teams do.’ … I would recommend him without hesitation to any company looking for someone who can lead with strategy, trust, perspective, and genuine care for the people around him.”

Cyrille Roldan Personal Brand & Content Strategist. Reported to Christian directly.
Recommendation, October 2026

“Christian was always incredibly open to new ideas and easy to collaborate with. He communicates his ideas with absolute clarity, which made our cross-functional teamwork seamless and highly effective.”

“He is a fantastic team player and a true asset to any media or marketing environment.”

Phil Broadley Founder at Leadpath Web Studio. Worked closely with Christian in a media agency team.

“Christian, led a team of 6 persons and was able to grow the business unit by a tremendous 20% YOY analysis. A team player, leader, follower and result driven individual.”

“He is a strategic marketer and result oriented.”

“Christian is a passionate and result oriented individual with great entrepreneurial spirit. He is very innovative and strives for impeccable task delivery at all times. I consider him a great resource to any organization.”